By Haley Zadel, ’20, with Adam Neal
Have you ever wanted to become more environmentally friendly, but you just don’t know how? GreenerLife LLC, founded by Taylor Slaton ’20 (CEO/CTO) and Seher Iqbal ’21 (CFO), is a forthcoming app that helps people track and change their waste habits.
The app will have three main components: Trash Creation, Trash Created, and Trash Percentages.
- The Trash Creation graph allows users to view their trash creation from the current and previous weeks.
- In the Trash Created section, users input the trash they have used throughout the day. For each piece of garbage, the user can enter its category, type, and quantity.
- The Trash Percentages section is a pie chart divided by category. Users can see a list of their worst habits and click on each one to learn about possible solutions.
Taylor Slaton graduated in Spring ’20 with a degree in Computer Science and a minor in Mathematics. She is now working at Protiviti and pursuing her MS in Cyber Security at the Lyle School of Engineering. Seher Iqbal is a senior double-majoring in Psychology and Economics.
When Slaton first decided to become waste-free, she decided to do a “trash audit.” Usually this process involves making a spreadsheet or taking notes about your daily waste production. Wanting to make this process easier and more accessible to people, she founded GreenerLife.
GreenerLife won initial funding through SMU’s Big iDeas contest in 2019 and the BigiDeas Business Pitch Competition and Demo Day in 2020. “Winning the Big iDeas competition helped connect us with more people who we can talk to and validate that our idea is a good one. When we won, we realized that we could actually have a big impact. Big iDeas has also helped because now we have funding, which has given us the ability to get the resources we need,” explains Slaton.
With the app currently under development, Slaton and Iqbal have focused on using social media to raise awareness about sustainability in different industries. “Right now, sustainability can’t be the main focus,” says Iqbal. “People have had to go back to single-use items. That’s no reason to feel bad; there are still ways to be sustainable, like making reusable masks or composting.”
Slaton adds, “we want GreenerLife to have a positive connotation. Instead of ‘here’s what you’re doing wrong,’ we want to help you see the difference you can make.”